16-page booklet distributed by Hires Root Beer in 1950 as part of the square dance craze of that time. The booklet calls Sanderson "the most famous man in square dancing" and cites numerous… View item
Full page ad for Schlitz beer that appeared in Newsweek magazine, August 21, 1950, attesting to the popularity of square dance in popular culture.
Modern Western square dancers were not pleased to… View item
These magazine ads, mostly from the late 1940s and early 1950s, illustrate the widespread presence of square dance in American popular culture. Beech-Nut chewing gum Life April 21, 1952beer (beverage… View item
This mid-1950s advertisement for Pearl Beer features San Antonio television personality Thomas Reynolds. The square dancers are dancing in the style popularized in the 1930s by caller Bob Sumrall.… View item
These are three radio ads that promote "modern American square dance." Each features a different well-known caller at the time:
They were created… View item
This video promoting modern square dance was produced by CALLERLAB in 2022. It's interesting to note that thepromo focuses more on the social aspects of square dancing than on choreographic… View item