Browse Items (4 total)

This mid-1950s advertisement for Pearl Beer features San Antonio television personality Thomas Reynolds. The square dancers are dancing in the West Texas style popularized in the 1930s by caller Bob Sumrall. Known as the "Abilene lift," the dance…

These magazine ads, mostly from the late 1940s and early 1950s, illustrate the widespread presence of square dance in American popular culture. Beech-Nut chewing gum Life April 21, 1952beer (beverage of moderation) McCall's September, 1952Brach's…

Full page ad for Schlitz beer that appeared in Newsweek magazine, August 21, 1950, attesting to the popularity of square dance in popular culture. Modern Western square dancers were not pleased to see square dancing depictedin beer ads, as dancers…

16-page booklet distributed by Hires Root Beer in 1950 as part of the square dance craze of that time. The booklet calls Sanderson "the most famous man in square dancing" and cites numerous accomplishments: four square dances a week, for the past 17…