Schlitz beer ad, 1950

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Title

Schlitz beer ad, 1950

Subject

General - Dance and Culture

Description

Full page ad for Schlitz beer that appeared in Newsweek magazine, August 21, 1950, attesting to the popularity of square dance in popular culture.

Modern Western square dancers were not pleased to see square dancing depicted in beer ads, as dancers in many towns depended on the alcohol-free image of their activity for permission to use schools, churches, and other public spaces. In the 1950s and 1960s the major square dance magazines mounted letter-writing campaigns to get beer companies to withdraw their ads.

Date Created

August 21, 1950

Contributor

David Millstone

Temporal Coverage

1950s

Item Relations

Item: Square Dance in advertisements is related to This Item
Item: Pearl Beer square dance commercial is related to This Item