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Pearl Beer square dance commercial

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Title

Pearl Beer square dance commercial

Description

This mid-1950s advertisement for Pearl Beer features San Antonio television personality Thomas Reynolds. The square dancers are dancing in the West Texas style popularized in the 1930s by caller Bob Sumrall. Known as the "Abilene lift," the dance style has dancers doing a 1-2-3 shuffle step with a slight lift during the brief pause after the third step.

Footage from the Texas Archive of the Moving Image

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Temporal Coverage

Moving Image Item Type Metadata

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Duration

:24

Item Relations

This Item is related to Item: Square Dance in advertisements
This Item is related to Item: Schlitz beer ad, 1950
This Item is related to Item: Hires Throws a Square Dance
This Item is related to Item: Viceroy cigarettes - television commercial
This Item is related to Item: Lucky Strike cigarettes - commercial
Item: "Abilene lift" - Rickey Holden is related to This Item
Item: Abilene Lift - Rickey Holden is related to This Item